New York, NY (PRWEB) February 8, 2008 - The Yehuda Diamond Company has
told a federal court in Washington State that it has done nothing
wrong in comparing the price and appearance of its clarity-enhanced
diamonds to those natural non-enhanced stones sold by competitor, Blue
Nile Inc.
In defending itself against a lawsuit filed by Blue Nile, Yehuda
Diamond said in a related statement that "consumers have an absolute
right to know how much they stand to save by shopping with us and we
will defend that right vigorously both in court and the marketplace."
Yehuda Diamond, which has earned widespread industry and consumer
loyalty for its successful challenge to leading online jewelers, sells
its clarity-enhanced diamonds exclusively through respected retail
jewelers, who offer personalized, expert, face-to-face customer
service. By contrast, Blue Nile bypasses the retail distribution
chain.
Blue Nile, which seeks to stop Yehuda Diamonds' pricing comparisons,
filed its lawsuit on December 18, 2007. In its complaint, Blue Nile
acknowledges that "clarity enhancement can improve a diamond's
apparent clarity by one or two grades." But Blue Nile contends in its
complaint that Yehuda Diamonds' comparisons to its prices are
"misleading."
"What would be misleading would be to prevent consumers from being
able to make the choice between our clarity-enhanced diamonds and
those Blue Nile sells without clarity enhancement," said Dror Yehuda
in a company statement. "The public needs to know that our prices,
which come with unsurpassed expert service, are - plain and simple -
lower than Blue Nile's prices."
Full details concerning the price-advantages, brilliance and other
characteristics of Yehuda quality-enhanced diamonds can be found at
www.yehuda.com. In addition, the Yehuda web site explains how it
encourages consumers to visit a local jeweler and personally examine
the diamonds before they buy - without cost, obligation or pressure.
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2 comments:
think what you guys are doing in regards to the lawsuit from Blue Nile is fair and square. I think their reaction is out of fear of losing business due to your way or marketing. Instead of focusing on a better marketing strategy to counter attack yours, they are spending useless time in the lawsuit, that I think they will lose. Your explanation about clarity enhanced diamonds is very clear, fair, and allows the public to KNOW what they are buying and making the decision. Well, I did not see that Yehuda is "forcing" consumers to buy their diamonds and I also did not see any misleading or tarnishing of Blue Nile's image. As a jeweler and owner of a factory I will not hesitate using clarity enhanced diamonds. I just wanted to say that what you are doing guys is right and very fair in this competitive market. We have always to work to become better. So Blue Nile: Adapt or die :-)
Bravo Yehuda. I agree with Byron's assesment - you did nothing wrong nor are you deceiving the public. We have all heard of stories of the bait and switch tactics of Blue Nile - to say nothing of the retailers who have had customers quoted lower prices on Blue Nile for the exact same diamonds they were getting from their wholesale sources.
To hear Blue Nile crying "foul" is a real joke.
We are happy to present Yehuda diamonds in our shop as a bang for the buck alternative.
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