Yehuda Diamonds Vows to Fight Any Blue Nile Action Aimed at Halting Price Comparisons

New York, NY (PRWEB) February 8, 2008 - The Yehuda Diamond Company has
told a federal court in Washington State that it has done nothing
wrong in comparing the price and appearance of its clarity-enhanced
diamonds to those natural non-enhanced stones sold by competitor, Blue
Nile Inc.

In defending itself against a lawsuit filed by Blue Nile, Yehuda
Diamond said in a related statement that "consumers have an absolute
right to know how much they stand to save by shopping with us and we
will defend that right vigorously both in court and the marketplace."


Yehuda Diamond, which has earned widespread industry and consumer
loyalty for its successful challenge to leading online jewelers, sells
its clarity-enhanced diamonds exclusively through respected retail
jewelers, who offer personalized, expert, face-to-face customer
service. By contrast, Blue Nile bypasses the retail distribution
chain.

Blue Nile, which seeks to stop Yehuda Diamonds' pricing comparisons,
filed its lawsuit on December 18, 2007. In its complaint, Blue Nile
acknowledges that "clarity enhancement can improve a diamond's
apparent clarity by one or two grades." But Blue Nile contends in its
complaint that Yehuda Diamonds' comparisons to its prices are
"misleading."

"What would be misleading would be to prevent consumers from being
able to make the choice between our clarity-enhanced diamonds and
those Blue Nile sells without clarity enhancement," said Dror Yehuda
in a company statement. "The public needs to know that our prices,
which come with unsurpassed expert service, are - plain and simple -
lower than Blue Nile's prices."

Full details concerning the price-advantages, brilliance and other
characteristics of Yehuda quality-enhanced diamonds can be found at
www.yehuda.com. In addition, the Yehuda web site explains how it
encourages consumers to visit a local jeweler and personally examine
the diamonds before they buy - without cost, obligation or pressure.

What are your methods of payments?

Dear MaryJo,
All purchases go through our jeweler's and not directly from our website. We don't take credit cards and any payment issues should be dealt with your Yehuda Clarity Enhanced Diamonds Retailer.
If you have any further question please let me know.

Thank You,
Shelly

If my diamond is a Yehuda Clarity Enhanced how is it's value affected?

Dear Joshua,
Thank you for your interest in Yehuda Clarity Enhanced Diamonds.
The value of your Yehuda Clarity Enhanced Diamond is affected only when you purchase it where you will be able to see a comparable saving of 30% when compared to non-enhanced diamonds. After that your diamonds value will not be affected and it can be insured.
If you have any more questions please feel free to contact me.

Shelly

Can I insure my Yehuda Clarity Enhance Diamond as any other diamond?

Dear Stephanie,
Thank you for your interest in Yehuda Clarity Enhanced Diamonds.
You can insure your Yehuda Clarity Enhanced Diamonds like any other diamond, it will keep it's value like any non-enhanced diamond.
If you have any more questions please feel free to contact me.

Thank you,
Shelly

What sizes in diamonds do you carry?

Dear Amy,
Thank you for your interest in Yehuda Clarity Enhanced Diamonds.
We carry diamonds from 0.50cts all the way to 15.00cts in different shapes from round brilliant to princess, radiant and emerald cut as well as oval, pear and marquise shapes.
If you need further information please let me know.

Thank You,
Maria

Do you have any fancy colored diamonds?

Dear Franklin,

Thank you for your interest in Yehuda Clarity Enhanced Diamonds.
We have a collection of fancy yellow diamonds in different shapes from round brilliant, oval, pear shape, princess, radiant and emerald cut. Keep in mind that the color of the diamonds is natural and only the clarity has been enhanced.
If you have any further questions please let me know.

Thank You,
Maria

Do you carry Ideal Cuts?

Dear Rachel,
Thank you for your interest in Yehuda Clarity Enhanced Diamonds.
We carry Ideal, Premium, Excellent Ideal, Tolkowsky Ideal Cuts in Round Brilliants.
If you need additional information please let me know.


Thank You,
Maria

Are Yehuda Clarity Enhanced Diamonds Certified?

Dear Samantha,
Thank you for your interest in Yehuda Clarity Enhanced Diamonds.
Yehuda Clarity Enhanced Diamonds are certified by EGL- European Gemological Laboratory and by GGL- Global Gemological Laboratory. They certify Yehuda Clarity Enhanced Diamonds from 0.48ct to 15.00+ct, in all the colors,clarity and shapes.
If you want additional information please let me know.

Thank you,
Maria

What diamond shapes do you carry?

Dear Timothy,

First thank you for your interest in Yehuda Clarity Enhanced Diamonds.
The diamond shapes that we carry are Round Brilliant, Princess Cut, Emerald Cut, Radiant, Heart, Oval, Pear Shape, Asher Cut, Cushion Cut, and Marquise.
If you have any additional questions please let me know.

Thank You,
Maria